Course curriculum

  • 1

    Course Overview

    • Masterclass Overview

    • Introducing Musa

    • What You Will Learn
  • 2

    1. Becoming your Best Self: What is Personal Branding?

    • Introduction

    • 1.1. Personal Branding Fundamentals

    • 1.1. Personal Branding Fundamentals

    • 1.2. The Evolution of Branding

    • 1.2. The Evolution of Branding

    • 1.3. The Benefits and Challenges of a Personal Brand

    • 1.3. The Benefits and Challenges of a Personal Brand

    • 1.4. Key Learnings

    • 1.5 Essential Reading

    • 1.6. Learning Activity
  • 3

    2. Discovering your 'Why': Identifying your North Star

    • Introduction

    • 2.1. Your Core Values

    • 2.1. Your Core Values

    • 2.2. Your Core Values - Tools and Methods

    • 2.2. Your Core Values - Learning Activities

    • 2.3. Your North Star

    • 2.3. Your North Star

    • 2.4. Your North Star - Tools and Methods

    • 2.4. Your North Star - Learning Activities

    • 2.5. Curiousity and Learning

    • 2.5. Curiousity and Learning

    • 2.5. Curiosity and Learning - Learning Activities

    • 2.6. Key Learnings

    • 2.7 Essential Reading

    • Your Feedback

  • 4

    3. Create your Narrative: Differentiating your Brand Pillars

    • Introduction

    • 3.1. Your Brand Pillars

    • 3.1. Your Brand Pillars

    • 3.2. Differentiating Your Value

    • 3.2. Differentiating Your Value

    • 3.3. Tone of Voice

    • 3.3. Tone of Voice

    • 3.4.a Case Study - Emily Heyward

    • 3.4.a Case Study - Emily Heyward

    • 3.4.b Case Study - Penni Thow

    • 3.4.b Case Study - Penni Thow

    • 3.5. Key Learnings

    • 3.6 Essential Reading

    • 3.7. Learning Activity
  • 5

    4. Bring your Story to Life: Develop your Touchpoints

    • Introduction

    • 4.1. Face to Face

    • 4.1. Face to Face

    • 4.2. Digital Touchpoints

    • 4.2. Digital Touchpoints

    • 4.3. CVs and Resumes

    • 4.3. CVs and Resumes

    • 4.4. Interviewing

    • 4.4. Interviewing

    • 4.5. Case Study - Farryn Weiner

    • 4.5. Case Study - Farryn Weiner

    • 4.6. Key Learnings

    • 4.7 Essential Reading

    • 4.8. Learning Activity

    • Your Feedback
  • 6

    5. Adapting and Evolving: Navigating your Map

    • Introduction

    • 5.1. Creating a Map for Life

    • 5.1. Creating a Map for Life

    • 5.2. Choices

    • 5.2. Choices

    • 5.3. Adapting and Evolving

    • 5.3. Adapting and Evolving

    • 5.4. Case Study - JD Ostrow

    • 5.4. Case Study - JD Ostrow

    • 5.5. Key Learnings

    • 5.6 Essential Reading

    • 5.7. Learning Activity
  • 7

    6. The Final Blast

    • 6.1. Final Thoughts

    • 6.1. Final Thoughts

    • Your Feedback
  • 8

    References

    • References

    • Glossary