BoF Education

1.0 Introduction

1.1 Defining Direct-to-Consumer and its Background

1.1 Defining Direct-to-Consumer and its Background

1.2 What is Entrepreneurship and the Start-up Ecosystem?

1.3 Key Learnings

1.4 Essential Reading

1.5 Learning Activity

Test Your Learning

2.0 Introduction

2.1 Identifying a Whitespace and Market Research

2.1 Identifying a Whitespace and Market Research

2.2 Using Consumer Research to Inform the Brand and Product

2.2 Using Consumer Research to Inform the Brand and Product

2.3 Product Development and Supply Chain

2.4 Key Learnings

2.5 Essential Reading

2.6 Learning Activity

2.7 Case Studies

Test Your Learning

Your Feedback

3.0 Introduction

3.1 Brand Identity and DNA

3.1 Brand Identity and DNA

3.2 The Importance of Brand Story Telling

3.2 The Importance of Brand Story Telling

3.3 Creating an Effective Go-to-Market Strategy

3.3 Creating an Effective Go-to-Market Strategy

3.4 Key Learnings

3.5 Essential Reading

3.6 Learning Activity

3.7 Case Studies

Test Your Learning

4.0 Introduction

4.1 Communities Online and Offline

4.1 Communities Online and Offline

4.2 Brand Collaborations and Extensions

4.2 Brand Collaborations and Extensions

4.3 Key Learnings

4.4 Essential Reading

4.5 Learning Activity

4.6 Case Studies

Test Your Learning

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5.0 Introduction

5.1 The Funding Process

5.1 The Funding Process

5.2 Innovation as Part of Everything You Do

5.2 Innovation as Part of Everything You Do

5.3 Key Learnings

5.4 Essential Reading

5.5 Learning Activity

5.6 Case Studies

Test Your Learning

6.1 Key Learnings

6.2 Summary

6.3 Career Advice

Test Your Learning - Final Course Quiz

Your Feedback

Glossary

Bibliography